Est. 2016 · Geneva · Switzerland
A Geneva-based holding company identifying, advising,
investing in, and accelerating the companies that will define the future of sport and technologies.
Field of Play
Standard Sport Partners is a Geneva-based holding company founded in 2016, operating at the intersection of professional sport, emerging technology, and long-term value creation.
We identify, invest in, and actively support early-stage companies that are reshaping how sport is played, experienced, and managed. Beyond capital, we bring deep industry networks, strategic advisory, and hands-on expertise — deliberately expanding the reach and collective power of every company in our ecosystem.
Our approach is selective and conviction-driven — we partner with founders who are building category-defining businesses in the global sports ecosystem, connecting them to a network built to maximise impact at scale.
Playbook
We provide early-stage capital to sports startups and innovation companies with strong founding teams and defensible market positions. Our investment thesis is anchored in a simple but powerful principle: we back products, services, and technologies that genuinely make sport better — for the people who play it, for the industry that runs it, and for the fans who live it. We focus on technology, performance, and the future of fan engagement.
Leveraging years of experience at the intersection of sport and business, we advise organisations on strategy, commercial partnerships, marketing and brand building, go-to-market, and growth. We work with both portfolio companies and external clients, and our partners take on executive and non-executive board roles where deep strategic involvement can drive the most meaningful impact.
We produce original research, editorial content, and industry insights on the sports business ecosystem — serving as a thought leadership platform that connects investors, operators, and innovators. Our most recent work includes a landmark study mapping the six economic archetypes in sport and entertainment, and their respective paths toward superior value creation and a sustainable profit trajectory.
Portfolio
A curated selection of companies where we hold equity, advisory roles, or strategic partnerships across the sports innovation landscape.
SPIN OS
Contact
Whether you are a founder, an investor, or an organisation seeking a strategic partner —
we are always open to conversations that create value in sport.
Geneva, Switzerland